1m2 collective

Year: 2023

Location: van Abbemuseum / Sectie-C

We are 1m2 Collective;
A platform to unite new design talent and highlight changes needed in the professional design field. Through positive protest and proactive research, we aim to stimulate a more inclusive design industry.

Dutch Design Week
As a designer, exhibiting your work requires a large investment, in production, materials, renting space, as well as the many often unpaid hours it takes to plan and then attend a 10 day exhibition. For the majority of starting designers, this financial barrier is out of reach and therefore many voices are being excluded from the exposure that Dutch Design Week facilitates.

1m2 Collective has set out to visualise this problem by fitting as many designers as possible in 1m2 of ground space. The smallest expo with the biggest impact. At the Van Abbe Museum you can see the works of 18 designers, from a multitude of disciplines that would otherwise not have been present at DDW.

Exhibition design and production by studio jeroen van veluw

Exhibition by: 1M2 Collective
Photography by: studio jeroen van veluw