HoW&WoW

Year: 2020

Crafts Council Nederland presents a high-end online exhibition: HOW&WOW Linen. This two-piece production contains a journey through Dutch agriculture showing the course from flax till linen and its exceptional versatile use. Its mysteries hidden in almost forgotten knowledge, revolts back in inevitable ways. HOW starts with the delicate blue flower and will introduce you to ancient techniques among which are rippling, winnowing, retting, scutching and heckling combs. WOW shows an experimental search by designers and artisans encountering tradition and new perspectives. Emphasising flax, linen and linseed oil’s potential relevance. Coming together in a highly aesthetic, but foremost essential group exhibition. Featured this Dutch Design Week 2020, bringing light at the dusk of 2020.

Exhibition design and production by studio jeroen van veluw

Exhibition by: Crafts Council Nederland.
Photography by: Sjoerd Knibbeler